Connie leads the corporate strategy to ensure Digital Guardian’s offerings meet ever-evolving market needs and support the continued growth of the business. In addition Connie leads all aspects of the company’s global marketing efforts including strategy, messaging and positioning, brand development, demand generation, digital marketing, channel marketing, website messaging, social media strategy, and analyst and public relations.
Prior to joining Digital Guardian in 2013, Connie was Vice President of Marketing at Veracode. Applying contemporary tactics and an agile marketing approach, she helped position Veracode as the industry leader in application security. She was also responsible for the inside sales and sales operations functions, which drove a tight partnership between the sales and marketing teams.
Connie is a technology startup pro, having spent the previous 12 years in executive management roles at a series of early- and late-stage companies in Greater Boston. She was Chief Revenue Officer at search-marketing startup WordStream, and co-founded ManageContacts.com and CompareTutors.com. Earlier in her career, she served as CEO of Consumer Finance Advisor, Vice President of Client Services at Optas (acquired by Dendrite International), and Vice President of Professional Services at Wheelhouse.
Connie has a business degree from Laurentian University in Ontario, Canada, where she was the recipient of the Terry Fox Humanitarian Award. She’s also a proud member of the MIT extended family, having served as a mentor for the MIT Venture Mentoring Service.
Progress is impossible without change, and those who cannot change their minds cannot change anything.
George Bernard Shaw