New Analyst Report Identifies Adoption of Cloud-Based Services Is A One Way Express Train In Favour Of Adoption, But Challenges Lie Ahead

London, UK, Tuesday, July 28, 2015

  • Number of businesses classifying themselves as "enthusiasts" of cloud-based services has doubled in two years whereas those actively avoiding them has dropped by almost two thirds
  • Confidence varies sharply with avoiders topping the table as being most confident about their data security
  • Views on IT security measures vary widely - enthusiasts view IT security as a key enabler; avoiders consider it an effective way to minimise use of cloud-based services

LONDON, UK, July 28, 2015Digital Guardian the only endpoint security platform purpose built to stop data theft, has announced the publication of From No to Know - a new report by analyst firm Quocirca. The report highlights that for many organisations holding back the tide of cloud-based services adoption is almost impossible as the use cases are overwhelming. These include on-tap infrastructure, support for live-in-the-cloud business processes and the outsourcing of utility applications to third party specialists. The study also reveals that the challenge for many UK organisations will be not whether to accept cloud-based services but how well prepared they are for their adoption.

The study classified users into four groups:

  • Enthusiasts - regularly make use of cloud-based services where possible and consider them a key part of their future IT requirements
  • Supplementary users - evaluating use of cloud-based services to supplement in-house IT resources
  • Case by case users - regularly evaluate cloud-based services and select them as they seem a better alternative to an in-house option
  • Avoiders - avoiding and proactively blocking adoption of cloud-based services

The report highlighted interesting findings between the two extreme groups - the enthusiasts and avoiders, especially as it relates to IT security. Whilst both groups have put in place IT security measures to address the risk associated with using cloud-based services, there are significant differences in those measures.

Key findings of the research

Cloud-based services adoption is on the rise

  • The proportion of UK businesses classifying themselves as ‘enthusiasts’ has doubled in two years – from 17% to 32%. The majority of these 38% are consumer-facing organisations
  • The number of avoiders has decreased from 23% to just 10% in the same period
  • The number of respondents that consider themselves case by case users has increased from 17% to 23%
  • There has been drop in those that consider themselves supplementary users (from 43% to 35%) and an increase of case by case users from (17% to 23%). This indicates a move away from casual use to more controlled access for specific use cases

Confidence in using cloud-based services is highest at the extremes

  • Of all the groups, the avoiders are most confident (50%) about data security largely because they have taken proactive steps to deter the use of cloud services
  • Enthusiasts of cloud services are confident (41%) that they have put in place security measures to support their pro-cloud stance
  • At the other end of the scale only one fifth (20%) of supplementary users and 17% of case-by-case users felt confident about their data security

Wide range of security capabilities being deployed

  • For the avoiders, whose aim is to avoid the use of cloud-based services, unsurprisingly cloud-access controls do not figure at all in their top 5 security technologies. Their preference is for tools that block and restrict user activity to minimise their perceived dangers from cloud use
  • In sharp contrast 3 of their top 5 security capabilities selected by enthusiasts were cloud-sharing capabilities including policy-based access rights and policy-based encryption
  • Of the four groups supplementary users are the most laid-back, adopting what could be considered a dangerously casual approach. Of 20 security capabilities looked at, they were less likely than average to have deployed all but two (digital rights management and control access to the cloud)
  • Case by case users were different again with 4 out of their top 5 security technologies being those that restricts what users can especially on the end-point

Supporting Quotes

This report highlights the degree to which attitudes to cloud-based services have changed,” said Bob Tarzey, Analyst and Director at QuoCirca. “The move towards wide-spread adoption of cloud-based services is written on the wall. Whilst I don’t see the transition from avoiders to enthusiasts happening overnight, I do believe that once the benefits of cloud services have been seen through a case-by-case use, the step to all-out enthusiasm is not such a big one.”

Luke Brown, Vice President and General Manager, EMEA at Digital Guardian said: “The business case for the use of many of the cloud services is now so strong that it’s pretty much irreversible. What’s important is that organisations ensure that in today’s modern hybrid IT environment, data remains protected at all times.”

To download the full Quocirca research report, please click here.

About Digital Guardian

Digital Guardian is the only data-aware security platform designed to stop data theft. The Digital Guardian platform performs across traditional endpoints, mobile devices and cloud applications to make it easier to see and stop all threats to sensitive data. For more than 10 years, it has enabled data-rich organizations to protect their most valuable assets with an on premise deployment or an outsourced managed security program (MSP). Digital Guardian’s unique data awareness and transformative endpoint visibility, combined with behavioral threat detection and response, enables you to protect data without slowing the pace of your business. To learn more please visit:

About Quocirca

Quocirca is a primary research and analysis company specialising in the business impact of information technology and communications (ITC). With world-wide, native language reach, Quocirca provides in-depth insights into the views of buyers and influencers in large, mid-sized and small organisations. Its analyst team is made up of real-world practitioners with first-hand experience of ITC delivery who continuously research and track the industry and its real usage in the markets. For more information, please visit:

Contact Info

Media/Analyst Contacts:

Gregory Funaro
Digital Guardian
Cell: 781-902-5649