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What Is Network Data Loss Prevention vs Endpoint DLP?

Data loss prevention software protects and secures your data from going where it shouldn’t go. What Are the 3 Types of Data Loss Prevention? Data Loss Prevention emerged to address the proliferation of data and is used to help organizations protect sensitive data, such as intellectual property and other business-critical data, from loss, damage, theft, and malicious abuse. The three types of data loss prevention are: Network DLP: This consists of security software and practices that monitor, track, and analyze activity across a network. Through network security, it tries to detect and prevent critical, confidential, or sensitive data from being exfiltrated through network traffic. In addition to inspecting network protocols, network DLP can discover sensitive information across various local and remote repositories (ex. Network share and MS Sharepoint Online), including databases. Endpoint DLP: Endpoint DLP extends monitoring for data loss to endpoints such as mobile devices, IoT devices, laptops, desktops, and servers. Endpoint DLP is predominantly concerned with protecting data in use and data at rest. Cloud DLP: Because the cloud is a storage location, cloud DLP is used to protect data at rest. In addition to the public cloud, this DLP can also protect data inside a private cloud run on a virtual server. How Does DLP Work? DLP has to engage with many attack vectors and access points in its task of data loss prevention. In addition to leveraging encryption and user access control, here are the processes involved in making DLP work. Classifying data: Data classification is an important prerequisite for DLP. This includes labeling data in an organization’s possession into, say, public, sensitive, or internal classification levels. Because classification can be labor intensive, most DLP solutions provide automated data discovery and classification services. This technology can scan your data repositories to classify new data entering the organization’s infrastructure. Establishing confidentiality levels: While DLP solutions provide classification features by default, you shouldn’t totally outsource this function. IT departments should assign data classification labels that make sense within the context of their data security. Typical classification examples could range from credit confidential, card information, sensitive, top secret, private, and internal. Linking protection to the right context: Because data in the enterprise can occupy several states (at rest, in motion, or in use), DLP has to account for the susceptibility of data loss at each stage and with each loss vector. Developing DLP policy: Configuring a DLP system’s behavior by creating data rules and policies. These encompass how the DLP system should react to data events. These may include revoking user access when someone is in violation of policy, issuing alert notifications when confidentiality markers are triggered, and so on. Monitoring and investigation: With the visibility provided by DLP, security experts can easily detect data leak security incidents through anomalous behavior, and subsequently reduce the chance of data loss and reputational harm. In summary, DLP requires discovering sensitive data, accurately classifying it, and taking remediation actions such as denying access or removing duplicates and inaccuracies. General DLP Use Cases When a data breach occurs, it exposes organizations to significant reputational, financial, and regulatory risks. A data breach or incident can manifest in several forms, such as insider threat, data leakage, data exfiltration, or data loss. Data loss generally encompasses any action or event that renders data usable through destruction, damage, or corruption. Insider threats are caused by authorized users who either maliciously or unintentionally cause data loss or abuse. Data leakage occurs due to the unauthorized but unintentional transfer of confidential or sensitive data. Data exfiltration is, on the other hand, the unauthorized and intentional transfer of confidential or sensitive data. Fortunately, DLP is designed to address these concerns in a concerted manner. Preventing Data-Related Incidences DLP solutions are primarily tasked with preventing data loss and data leakage. These are the ways DLP helps to achieve this objective. Providing Data Visibility Data visibility is a prerequisite for data security. You can’t monitor your data without knowing where it resides, its movement flow, and its chain of custody. Comprehensive DLP solutions typically provide insight into data at the three stages of the data lifecycle. Protecting IP and Competitive Advantage Business battles are increasingly waged on eCommerce front stores through digital products and the power of digital brand awareness. Data is increasingly the bedrock of building intellectual property, trade secrets, and product designs that drive corporate profits. Without DLP standing as a bulwark, the proprietary information, and the data that comprise it can be easily lost through theft and corporate espionage. Ensuring Regulatory Compliance Is Maintained The sensitivity of data and the risk it poses to people’s privacy have compelled governments around the world to enact legislation to protect personally identifiable information (PII), including health and financial records. Some popular ones include GDPR, HIPAA, PCI DSS, SOX, and CCPA. Complying with all these cybersecurity laws can be challenging for businesses. DLP software provides a mechanism to monitor data and ensure the right policies and data frameworks are applied. What are the similarities and differences between endpoint vs. network vs. cloud DLP? Although they each have different objectives, both network, cloud, and endpoint DLP are necessary to fortify an organization’s data security posture. Together, they ensure that all the bases are covered with regard to data protection, namely, monitoring movement and activity surrounding critical data, protecting in all phases of the data lifecycle, and controlling who and how it is accessed. Network DLP protects data traveling across the network. As a subset of network DLP, cloud DLP extends protection to cloud repositories for organizations that leverage cloud computing resources. In addition to protecting data in motion, endpoint and cloud DLP prevents data loss when it is being processed and in general use. Also, the common denominator across these three DLP processes is encryption. It is used to protect data, whether it is at rest, in motion, or in use. Network DLP vs. Endpoint DLP As its name implies, network DLP secures data transmitted across a network. It also protects data on web apps like email and other file transfer processes from being exfiltrated. These operate at the network periphery and act as agents of network transmission. Unlike network DLP, which is equipped to protect data in motion and data at rest, endpoint DLP protects data in all three data cycle phases: data in use, in motion, and at rest. Endpoint DLP mainly achieves this through the installation of agents. The prominent use case of endpoint DLP is protecting intellectual property and ensuring compliance to data policies are adhered to. Learn How Digital Guardian Secure Collaboration Helps to Extend Security in DLP Products (like Digital Guardian) to Safeguard Your Data Digital Guardian Secure Collaboration's ability to extend security in DLP solutions allows you to combine the best of breed data protection to include network and endpoint DLP along with digital rights management (DRM), and information rights management (IRM). These measures ensure your data is protected regardless of where, how, or who accesses it. To learn more about data loss prevention and how to bulletproof your endpoints, read about how we work with DLP solutions here.
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PII Compliance Checklist: How to Protect Private Data

In this era of heightened data privacy, organizations, especially those in highly regulated industries, need to maintain a PII compliance checklist to protect private data in their possession. What is PII compliance? PII refers to personally identifiable information. Unlike other personal data, PII can be used to identify an individual uniquely. As its name suggests, PII compliance involves the standards organizations must maintain to fulfill PII regulations. Since PII is at the center of PII compliance, it is essential to understand what constitutes PII. First, not all PII is created equal. PII can be split into sensitive and non-sensitive PII. Understanding Sensitive and Non-sensitive PII Examples Sensitive PII, such as someone’s full legal name, social security number, or driver’s license, can pinpoint an individual accurately. It also includes data that can be traced to an individual, like medical records, passports, credit cards, and bank account information. With non-sensitive PII, a person’s identity can be inferred. Non-sensitive PII examples include a person’s information liable to be found in the public domain, like their birthday or business phone number. Other examples of non-sensitive PII are email addresses, IP addresses, residential addresses, ethnicity, gender, and your mother’s maiden name. However, non-sensitive PII can be combined with other relevant information to expose someone’s identity. PII Compliance Standards The pace and breadth of PII regulation is genuinely remarkable. Gartner reports that by 2025, as much as 65% of the global population will have their PII data covered by regulations. One of the significant differences between PII and other sensitive private data like protected health information (PHI) is the broad array of regulations targeted at PII. On the other hand, HIPAA, which is a prime example of industry data protection standards, is exclusively regulated by PHI. Data Privacy Regulations in the United States Because of its sensitivity, many countries and government agencies protect PII data with legislation. One of the earliest data laws in the US was the Privacy Act of 1974. This law codified how federal agencies can collect, manage, and use personal information. Apart from the Privacy Act of 1974, the US lacks an all-encompassing federal law that governs data privacy. The Federal Trade Commission Act (FTC Act) allows the government agency to prevent deceptive trade with broad jurisdiction over commercial entities. However, it does have some role in enforcing privacy laws by imposing sanctions on companies for violating consumer data and failing to maintain appropriate data security measures. Here are some of the other data privacy laws in the US: The Health Insurance Portability and Accounting Act (HIPAA) The Children's Online Privacy Protection Act (COPPA) California Consumer Privacy Act (CCPA) California Privacy Rights Act (CPRA) New York SHIELD Act Data Privacy Regulations in Europe While the GDPR emanates from Europe, it is the most far-reaching and toughest data privacy law today. The power of GDPR is that its penalty violations are high, and it is written in such a way that it applies to you even if you’re not in the EU. PII Compliance Checklists to Follow To adhere to the growing number of data privacy laws, companies need to maintain a list of the PII requirements they need to satisfy under various data regulations. Here are some points to consider when creating a PII compliance checklist 1. Identify PII and Determine Where It Is Stored This is the first step in ensuring PII is adequately safeguarded. By locating and identifying its PII, an organization can determine whether the type and quantity of private data it collects are necessary or justified in the first place. Once you accurately identify the PII that needs protection, the next step is establishing its storage location. The challenge here is magnitude - with mobile and cloud computing, data can be stored in multiple files, file formats, devices, and endpoints. However, without the ability to maintain visibility into private data, sensitive PII is bound to fall through the cracks, resulting in inadvertent data leakage. After the location has been established, it is necessary to assess the risk to the PII due to where it is stored. One of the ways to mitigate these risks is by implementing the principle of least privilege. This grants only the minimal required access to the data needed to execute jobs. This is implemented with role-based access control measures that ensure access to data is only granted to required users. In addition to its storage location, identifying the states or lifecycle phase (data at rest, in use, or data in motion) in which the data exists is paramount to auditing its security protocols. 2. Classify and Categorize PII After discovering the presence of PII, the next stage is to create a system to classify it. This categorization requires a taxonomy system to organize the data into relevant types of PII. Most often than not, the best way to classify data is to qualify them based on the most harm and damage done if it is compromised or illegally exposed. The typical PII classification used are the following: Public: This is the broadest and least restrictive category because it primarily consists of non-sensitive data already in the public domain. Private: This is a notch higher than public data. Private data is more sensitive, and organizations require only their employees to view and process it. Restricted: Utmost discretion is required with restricted data because of the potential damage caused if it is leaked or falls into the wrong hands. 3. Creating compliance-based policies This phase involves the policies you must create to ensure PII compliance is followed. Organizations also need this framework for governance and risk mitigation strategies. There are many issues regarding proper data governance, but there are straightforward ways to start. One of these is to create a data map that enables DevSecOp engineers and infosec staff to track data flow through the organization. Most data privacy regulations have severe mandates concerning breach notification, so organizations must have reporting policies enacted. Periodically conduct vulnerability assessments and penetration tests to identify and plug security holes. Nevertheless, some of the best compliance can be created just by following GDPR practices:
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PII Data Classification: 4 Best Practices

Getting personally identifiable information (PII) classification right is one of the first steps to having an effective data protection strategy. We break down four best practices in this blog.
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How to Prevent Third-Party Vendor Breaches

As organizations continue to rely on third-party technologies, third-party breaches have become common. One of the key ways to prevent third-party vendor breaches is to monitor your attack surface continuously. What Is a Third-Party Breach? As the name suggests, third-party data breaches are security violations caused by third-party contractors, vendors, and other businesses affiliated with an organization. In attacks like this, while the compromise comes from a third party’s computer system or processes, it’s the sensitive data from your organization that is exposed. As a result, your organization can suffer guilt — and damage — just by association with a third-party breach. The maxim of being as strong as your weakest link couldn’t be more accurate regarding third-party violations. This is because all it takes is just one application, device, firmware, or software component from a third party to get compromised for an attacker to get a foothold in your enterprise supply or value chain. What Kind of Attacks or Vulnerabilities Can Come From Third Parties? A third-party breach, oftentimes through a vulnerability in vendor software, can create a backdoor for hackers to access the host system. These underlying vulnerabilities are no different from general cybersecurity threats that can arise from cloud misconfiguration, the principle of least privilege not being implemented, poor coding practices, poor antivirus defenses, etc. These are just a few of the cybersecurity attacks that can result from third-party risks: Spear phishing Intellectual property theft Unauthorized network intrusion Data exfiltration Advanced persistent threats (APT) Login credential theft Ransomware attacks Malware and virus propagation Third-party breaches can create procurement and value-chain risks as well as lead to a supply-chain attack. What Is a Supply Chain Attack? A supply chain is a distributed system that provides the materials, resources, expertise, and technologies — typically through an array of vendor companies — required to create a product. Supply chains are necessary because no business is 100% self-sufficient. This is especially the case with software products and the constantly evolving complexity of modern software infrastructure. Many software developers typically use open-source components, including resources from third parties, which can open an organization to risk. A supply chain attack undermines an organization by targeting the vulnerabilities in poorly secured supply chain elements. As a result, hackers launch supply chain attacks by weaponizing the weaknesses in third-party vendor components to infiltrate a company. Simply being part of a supply chain can increase your attack surface, something that can unfortunately make it challenging to detect and prevent attacks involving them. As an example, in cybersecurity circles, although SolarWinds is a US information technology firm, it is now associated with something more pernicious. The SolarWinds hack, in which hackers infiltrated a backdoor in SolarWinds software and launched a malware attack, is already regarded as one of the most significant cybersecurity breaches of the 21st century. Attackers did this by compromising “Orion,” a widely used SolarWinds application. This consequently meant any company that used SolarWinds was automatically at risk. It’s estimated that about 18,000 SolarWinds customers were eventually exposed to the breach. The hack highlighted how devastating a supply chain attack can be now that global supply chains have become more complicated than ever. Supply Chain Regulations Supply chain attacks can disrupt and hinder businesses. In the aftermath of the SolarWinds cyber attack, policymakers have stepped up to provide more oversight. As a result, legislation and regulations have been crafted to provide adequate supply chain management. On February 24th, 2021, the Biden Administration issued an Executive Order to make America’s supply chains more secure and resilient. It tasked the heads of appropriate agencies to assess vulnerabilities and issue reports on critical supply chains for the US economy's vital industrial sectors and subsectors. On the first anniversary of the executive order, on February 24th, 2022, the White House issued The Biden-Harris Plan to Revitalize American Manufacturing and Secure Critical Supply Chains in 2022. Along with the capstone report, it emphasized the need to evaluate supply chain vulnerabilities across key product areas such as large-capacity batteries, semiconductors, critical materials, and minerals, along with pharmaceutical ingredients. In March 2022, the US Securities and Exchange Commission (SEC) unveiled proposed amendments to cybersecurity governance and risk management strategies. These were rules meant to enhance cybersecurity public disclosures, especially incident reporting by public companies. Supply Chain Compliance Standards These regulations compel organizations to adhere to specific compliance standards to maintain cybersecurity resilience. Some of these compliance standards and practices include: Maintaining up-to-date patch management. Clear audit and reporting procedures for transparency. Conducting third-party risk assessment and due diligence. Creation of standard operating procedures and policies for cyber incidents. Running penetration tests to evaluate the rigor of systems and their defenses. How to Respond to a Third-Party Breach Your organization needs to take steps in the event of a third-party breach. Preserve Evidence Having documented evidence is vital when it’s time to report the data breach to the relevant authorities accurately. Cybercriminals and malware have grown stealthier, making their activity more difficult to detect. Organizations may need to use forensic investigators to help uncover evidence depending on the scope. Respond Promptly Time is of the essence. The longer you take to respond to a security breach, the more time hackers have to burrow deeper into the corporate network and cause damage. Implement a Contingency and Incident Response Plan Develop threat models and contingency plans. In addition to enabling you to visualize potential threats, it gives you the latitude to respond nimbly when your supply chain is jeopardized. Provide Full Disclosure Data protection regulations like HIPAA and GDPR have reporting mandates to be upheld in a data breach. Ensure you have a notification toolkit that covers all the ground you need to cover in responding to policyholders, perhaps incorporating a data breach notification analysis. Security Best Practices To Prevent Third-Party Breaches Organizations must adopt a holistic approach to combat third-party breaches. A comprehensive third-party and supply chain management should include the following best practices:
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The Complete Guide to Brand Protection

Brand protection is a high priority for companies. If your brand’s reputation is tarnished, sales may drop due to the brand’s poor image. Why Is Brand Protection Important? Brand protection is important because it allows a company to protect its image by removing copycats from the marketplace, which possibly tarnishes the reputation of its products or services. Brand protection encompasses a series of actions taken by a right holder to prevent the intellectual property associated with their brand from being abused by third parties. The perpetrators are typically bad actors like counterfeiters and copycats who illegally infringe on a brand name, brand identity, and intellectual property for personal and financial gain. These are the core elements that constitute a brand and brand protection: Intellectual Property (IP): Brands use all manner of IP to safeguard assets associated with the brands. These typically include patents, copyrights, trademarks, and so on. According to the 2017 report by The Commission on the Theft of American Intellectual Property, US businesses lose approximately $600 billion through various manner of intellectual property theft such as pirated software, counterfeited goods, and stolen trade secrets. Reputation: A brand is coveted because it represents how the general public perceives a company, the quality of its products, its values, and its standing in the community. As a result, companies work hard to build, preserve, protect and embellish their brand reputation. The Benefits of Brand Protection Brand protection provides many direct benefits and ancillary benefits. Improved Sales and Revenue Businesses can generate more sales and boost their revenue without scammers, forgers, and counterfeit products eating into sales and financial opportunities. Increased Profit Margins Automated brand protection strategically puts mechanisms and systems in place to detect, monitor, and forestall attempts at copyright infringement. Since low-quality products have been removed or prevented from proliferation, customers would be more likely to spend on reliable, high-quality products. This saves businesses valuable time and frees up valuable energy and money in the form of profit that would have otherwise been chipped away by fighting the illegal shenanigans of unscrupulous actors. Improved Reputation and Partnerships When a business and its products are no longer associated with mediocrity due to fake goods, it generates goodwill among the public. Furthermore, this leads to an improved reputation, creating more customer loyalty. As a result, retailers, vendors, distributors, and other partners will be more likely to engage in partnerships with the business and its associated brands. The Threats To Brand Reputation And Image Threats to brand reputation come in various forms and are manifested in intellectual property theft, copyright infringement, and all many other nefarious counterfeitings. Copyright Piracy: This encompasses the infringement of copyrighted work through unauthorized activity such as copying, display, performance, and/or illegal distribution. Counterfeiting: Counterfeiting encompasses broad-based illegal activities that typically involve some of the following:Illegal labeling and violations of trademarks, patents, copyrights, and design rights to deceive consumers that the product or business is affiliated with the legitimate brand.Unauthorized manufacture and distribution of illicit goods under another person’s or brand’s name without permission. Patent Theft: Infringing on patent rights by using a patented product without permission or license. Grey Market or Parallel Market: This is the sale of legitimate goods without the trademark owner’s consent in a certain market or economic area. The goods are effectively diverted outside the official distribution channels without the trademark holder’s approval. Trademark Abuse: This includes brand impersonation schemes. Brandjacking: This is the unauthorized use of a company’s brand, often through online impersonation that assumes the brand’s identity. In our increasingly digital-inhabited society, social media impersonation is becoming more rampant. Brandjacking skirts the line of criminality, but it is an underhanded method that usually involves leveraging another business’s brand for one’s own marketing purposes. Brand Impersonation: As the name implies, brand impersonation occurs when unscrupulous parties impersonate a valued brand with the objective of tricking unsuspecting victims into fraudulent business transactions. Trademark Squatting: This happens when someone other than the valid brand owner registers a trademark. Threat Intelligence Steps to Establish Brand Protection Companies usually follow the process below as a course of action to pursue effective brand protection. Detection Organizations must be vigilant by continuously monitoring their online properties and investigating any possible abuse or infringement of their brand’s position. This involves discovering rogue websites, fake social media profiles, and counterfeit e-commerce listings. Implementing security software for anti-phishing to prevent impersonations that are often a precursor to brand infringements. In addition to scouting the internet for online infringement, they must investigate attempts to perpetrate IP violations in brick-and-mortar establishments. In essence, this phase of brand protection involves detecting risks early and alerting the relevant authorities when violations occur. Most often than not, the threat intelligence used here typically involves various aspects of cybersecurity defenses and monitoring. Validation This process involves verifying and confirming that the IP and copyright abuses identified are valid. This is important because while an organization vigorously enforces IP rights, it should ensure compliant companies aren’t penalized or subjected to undue burdens. Proactive cybersecurity measures are instituted to validate, anticipate, and prevent potential brand infringement threats. Enforcement Brand protection involves compelling compliance, so organizations have a role in ensuring laws and obligations are adequately followed in protecting their IP. This may include working with the relevant authorities to close illicit product listings, shut down rogue websites, remove misleading online postings, and take down fake social media accounts. Reporting Organizations need to have an inventory of the status of their intellectual property and the scope of violations, along with actionable information to improve their brand protection and security posture. How Do Data Breaches Affect Brand Protection? Data breaches inflict incalculable damage to business brands. According to IBM’s 2022 Cost of Data Breach Report, a data breach’s average cost has skyrocketed to $4.24 million. While financial estimates are easier to pin down, other debilitating impacts are more difficult to quantify, such as reputational damage and the destruction of customer trust and goodwill. Reputational Damage Brands are based on reputation generated by sustained goodwill — or lack thereof — with the general public. As a result, brands are understandably sensitive to anything that erodes their hard-earned reputation. Unfortunately, reputational damage resulting from cybersecurity breaches is not an isolated affair since as much as 46% of organizations have been impacted. A data breach can cause a serious dent in a brand image that is very hard to recover from, especially for smaller businesses that don’t have the marketing or PR power to counter negative publicity. Data Breach Damages Consumer Trust One of the worst things IP assaults on brands do, whether through counterfeit products or data breaches, is massively undermining the trust and goodwill of the brand. While brands jealously guard their reputation, data breaches are more insidious because, in addition to financial damage, they often result in broken customer trust, which is difficult to repair. This damage is worsened by the fact that negative customer sentiments can quickly spread through online reviews and social media. Data breaches signal to the public that the affected organization cannot be trusted as a custodian of customer data, including personally identifiable. Worse, it may build a narrative, whether justifiable or not, that the organization is careless or doesn’t take security seriously. Loss of Competitive Advantage A successful brand gives the business a competitive advantage that competitors in the same market or industry cannot easily replicate. This is because, in addition to its distinct features, the intangible value, benefits, and emotional bond a brand forges with customers make it challenging for competitors to copy willy-nilly. However, a data breach undermines a brand’s wholesome image and, in turn, can weaken its competitive advantage.