Waltham, Mass. - November 18, 2015 – Digital Guardian, a next generation data protection platform purpose built to stop data theft, today announced the launch of DG Synergy, a new channel program designed to support partners, VARs, service providers and resellers as they increase revenue opportunities and accelerate sales cycles for customers’ next generation data protection needs. The program’s goals include expanding global market share, streamlining the sales process and increasing collaboration between the channel community and Digital Guardian.
Digital Guardian has been aggressively investing in its channel program, hiring top notch channel sales professionals and channel sales engineers across the globe while growing its dedicated global channel sales team by more than 300% from 2014. The company has also implemented an aggressive discounting structure for partners including guaranteed margins for net-new opportunities. With this increased momentum it has launched its DG Synergy program, which offers competitive benefits and resources to partners.
DG Synergy resources and benefits include:
- Competitive discounts
- Guaranteed minimum margins
- Deal registration protection
- New NFR programs for training
- A technical training portal
- Partner portal access
- Expanded MDF availability
- Access to sales SPIFF programs
- Sales trainings and certifications
- Lead sharing programs
2016 Strategic Planning
In 2016 DG Synergy will continue the aggressive growth curve its channel sales has set in 2015 while expanding the program to add more sources of revenue for partners, including professional services and managed service opportunities. DG Synergy will also expand its program globally to address regional needs while promoting a two-tier distribution model. In addition, the program will continue to invest in the growth, strategy and success of its federal program.
Executive & Partner Perspective
“DG Synergy was established to enhance our channel program by offering new business incentives and technical sales enablement resources,” said David McKeough, executive vice president of field operations, Digital Guardian. “We’ve had a very successful year expanding our reseller program and building significant momentum in the channel. We are confident that DG Synergy will capitalize on this momentum by attracting top level VARs and resellers across the globe while continuing to strengthen Digital Guardian’s position as a premium channel partner.”
“We’re seeing more corporations recognize the need for unified data protection as part of a holistic strategy that helps secure sensitive information without disrupting business operations,” said Dan Wilson, executive vice president of partner solutions for Optiv. “Our partnerships with companies like Digital Guardian have enabled us to deliver this type of technology to our clients. We look forward to leveraging the DG Synergy program as part of our unique approach to identify the right mix of solutions and services that meet our clients’ evolving security needs.”
“Digital Guardian has done an excellent job building momentum in the channel by providing comprehensive data protection technology while offering a strong program to the reseller community,” said Randle Moore, president and chief operating officer, Set Solutions. “We have had great success doing business with Digital Guardian and believe DG Synergy will help accelerate this process even further.”
“Sensitive data is the lifeblood of today’s organizations,” said Mark Newns, chief executive officer, Armadillo Managed Services. “Digital Guardian has done an excellent job providing next generation data protection solutions that can secure our customers’ most sensitive information. We are pleased to have them as a valued partner within the channel.”
“As organizations increasingly rely on sensitive data to stay competitive in a connected world, preventing the loss of that data - be it intellectual property, financial information, or protected customer records - has to be a top priority,” said Stefan Strobel, chief executive officer at Cirosec. “Partnering with Digital Guardian enables us to deliver a unified data security solution that protects our customers’ most sensitive data. We look forward to the additional benefits DG Synergy brings to our partnership as we expand our business objectives and momentum even further.”
To learn more about Digital Guardian's partner program please visit: https://digitalguardian.com/about/partners
About Digital Guardian
Digital Guardian is a next generation data protection platform designed to stop data theft. The Digital Guardian platform performs across the corporate network, traditional endpoints, mobile devices and cloud applications to make it easier to see and stop all threats to sensitive data. For more than 10 years, it has enabled data-rich organizations to protect their most valuable assets with an on premise deployment or an outsourced managed security program (MSP). Digital Guardian’s unique data awareness and transformative endpoint visibility, combined with behavioral threat detection and response, enables you to protect data without slowing the pace of your business. To learn more please visit: www.digitalguardian.com.