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Apple has reportedly begun removing apps from the App Store that share location data with third parties but fail to obtain a user's consent.
Apple is beginning to crack down on applications that send user location data to third parties without asking first.
Several app developers began reporting this week that their apps have either been removed from Apple’s store or rejected by the Cupertino company citing a lack of compliance with Apple’s data privacy rules, specifically because they transmit user location data to third parties without obtaining the consent of user first.
Apple is telling developers offending apps will be removed from its app store and not restored unless users remove "any code, frameworks, or SDKs that fall in line with the functionality." According to the letter sent to developers only after that code has been removed can developers resubmit their app for review.
Technically the legalese these apps appear to be violating is 5.1.1 and 5.1.2 of the company’s App Store Review Guidelines: "The app transmits user location data to third parties without explicit consent from the user and for unapproved purposes."
What does GDPR mean for you?
It's widely assumed - and probably safe to speculate - that Apple's move is in response to the looming spectre of the European Union’s General Data Protection Regulation, or GDPR.
Apple is reportedly already in the midst of working on a site that will allow users to download a copy of all the data they've shared with the company to comply with the Regulation. A report from Bloomberg in March said Apple planned to debut the site sometime this month, before GDPR goes into effect on May 25. The portal will reportedly also allow users to deactivate and completely delete their account.